In this day and age, I strongly believe that the ‘Fake it Until You Make it” idea is being used in full force by some, if not by many, within the new start-ups of today.
You can’t fake it forever.
If you weren’t a genius child who created a ‘must have’ item or idea in your teens, you might be one of these start-ups that needs to get more experience and education under your belt…….and by all means, get some customer service experience too or create a partnership with someone that has the experience. It will help you get those return customers and recommendations you need to thrive.
How do I know this? I tried about 10 years ago to create my own start-up. I had no idea what I was doing because it was a field that I was not an expert or had enough experience in, nor did I attempt to find a partner to help me establish my business. I created a business plan. I wasted money on advertising and time on cold calling – only to produce a lesser than perfected product for a client compared to my competitors charging $10 more for the same product. The worst part was, I had very few leads and no recommendations to start with.
I’ll admit it. I failed. I failed HARD.
Today I see the same thing happening to others. I see it in their ads through social media. It’s almost like it’s a calling of desperation to get a new or their first client on board. But let’s face it. If you have a lead or two that would recommend you (a former employer, a former client, a friend, family member, etc), you will succeed far faster than most people expect to. If you don’t have this advantage, join MeetUp groups. There are many available on Facebook and Google+. Try doing a search on Google with your local town or closest largest town, there is bound to be something.
Reality check: It can still take months to establish yourself or get your first client.
Avoid Fivver and other large scale ‘For Hire’ sites. You won’t make nearly as much and you cannot advertise your personal brand or your website – you can advertise yourself, but only as a ‘For Hire’ site employee. However, this can be a way to get your name out there, but the personal and professional branding isn’t there. Face it. Their prices are cheap because you get what you pay for. In other words, don’t order a Windows Phone if you expect to get the latest iPhone. Would you want to be known as a brand that has depleted its time on the market or as a thriving brand that has stood up to the test of time and demands of the public?
It makes sense, doesn’t it?
Don’t settle for less – get paid what you are WORTH and make your clients aware of how and why you’re different from the competition and the ‘large scale’ service providers. Focus on you, your skills, your goals, and your accomplishments in conversation as a way to answer or rebuttal a client’s question or fall back against your services.
Don’t settle for less, but don’t expect more when you provide less.
Think about it.
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