Online Businesses – What I Learned About Them, Which Educated Me for My Own Benefit

In this day and age, I strongly believe that the ‘Fake it Until You Make it” idea is being used in full force by some, if not by many, within the new start-ups of today.

You can’t fake it forever.

If you weren’t a genius child who created a ‘must have’ item or idea in your teens, you might be one of these start-ups that needs to get more experience and education under your belt…….and by all means, get some customer service experience too or create a partnership with someone that has the experience. It will help you get those return customers and recommendations you need to thrive.

How do I know this? I tried about 10 years ago to create my own start-up. I had no idea what I was doing because it was a field that I was not an expert or had enough experience in, nor did I attempt to find a partner to help me establish my business. I created a business plan.  I wasted money on advertising and time on cold calling – only to produce a lesser than perfected product for a client compared to my competitors charging $10 more for the same product. The worst part was, I had very few leads and no recommendations to start with.

I’ll admit it. I failed. I failed HARD.

Today I see the same thing happening to others. I see it in their ads through social media. It’s almost like it’s a calling of desperation to get a new or their first client on board. But let’s face it. If you have a lead or two that would recommend you (a former employer, a former client, a friend, family member, etc), you will succeed far faster than most people expect to. If you don’t have this advantage, join MeetUp groups. There are many available on Facebook and Google+. Try doing a search on Google with your local town or closest largest town, there is bound to be something.

Reality check: It can still take months to establish yourself or get your first client.

Avoid Fivver and other large scale ‘For Hire’ sites. You won’t make nearly as much and you cannot advertise your personal brand or your website – you can advertise yourself, but only as a ‘For Hire’ site employee. However, this can be a way to get your name out there, but the personal and professional branding isn’t there. Face it. Their prices are cheap because you get what you pay for. In other words, don’t order a Windows Phone if you expect to get the latest iPhone. Would you want to be known as a brand that has depleted its time on the market or as a thriving brand that has stood up to the test of time and demands of the public?

It makes sense, doesn’t it?

Don’t settle for less – get paid what you are WORTH and make your clients aware of how and why you’re different from the competition and the ‘large scale’ service providers. Focus on you, your skills, your goals, and your accomplishments in conversation as a way to answer or rebuttal a client’s question or fall back against your services.

Don’t settle for less, but don’t expect more when you provide less.

Think about it.

Thank you for reading! If you like my article, please feel free to like, share or follow me on social media or at kevhenne.com. You can always visit my page on Meduim.com and don’t forge to clap for me!

The Evolution of Social Media Apps

The Evolution of Social Media and Store Apps

There is a time for introduction, peak evolution, maintenance and retirement when it comes to many Apps on our smartphones today. Even web based social services lose their luster from the public eventually. 

From 2005 to 2008 MySpace was the leader in Social Networking. By creating glitter logos and posting picture on your page, you gained friends. The name of the game was the page with the most gaudy appearance and most number of friends wins. Unfortunately MySpace became a shadow of Facebook and Twitter, and eventually closed the service.

In 2016, it was reported that Facebook has seen a decline of members sharing information on the site by 21% and in January 2018 there was a report, based on the 4th quarter of 2017, that one million Facebook accounts have been closed or are unused. This recent drop is caused by the lack of interest in Millenials and young adults in their late teens as they move to more instant sharing Apps which allow limited time spans to view the posts. In other words, the up and coming generation is concerned about security and does not feel the need to share their lives as recorded and saved information on the internet.

From a personal perspective, this is the reason why my Facebook Ads for my clothing brand hasn’t been as effective as it once was on this social media platform.

in light of the “Instant Share / Not Saved” apps, it was reported that SnapChat users were also on a declining slope in August of 2017 as well as Instagram lost to Facebook.

Twitter, on the other hand, gained 9 million users in the first 3 quarters in 2017, but lost 2 million in the last quarter of 2017.

With this all being said, Instagram and SnapChat was on a decline in the 3rd quarter of 2017, and Facebook was on the decline of over 1 million users in 2017, yet the only social media app / platform that gained new users of 7 million accounts in 2017 was Twitter – and to me this makes quite a bit of sense.

Tweeters are limited to 250 count of space per tweet, so there is no rambling on about how bad you wanted chinese food and ordered it over Uber Eats because your sister’s best friend’s cousin’s half brother turned your ex from 5 years ago gay and that’s why he broke up with you. In other words, Twitter can’t be your embarrassment of a desperate search for a psychologist in the extended format of a (not so) epic storyline.

I also feel that Twitter keeps it simple and social media life is better that way. SnapChat is so quick and instant, I’m surprised that it doesn’t leave money on the bedside table in the morning. Facebook, however wants to marry you. Anything and everything that your life could possible consist of, Facebook wants to know about it. There are even pop-ups and banners reminding you to update your profile, your email address and your phone number. Facebook Chat also wants permission to use the application for all text messages as well as other chat platform……ON. YOUR. PHONE. Slightly invasive? No. Facebook Chat is an A.I. stalker in my eyes. No, thank you.

There is one Social Media platform that I never can seem to give up, simply because of how non-invasive it is, no bugging the user to update something, and no engagement ring and proposal over your personal information. This platform is Google Plus (G+). There are communities and logical discussion on this platform and you can attach other google services if you choose to do so. You’re not forced into ‘new features’ you may not want or need.

So there we have it. The ins and outs. The ups and downs of social media and their glorious apps fading in and out of the populous public pupil.

Have a great day!